There are number of reasons why Tradition
Advertisement is dying. Firstly, the main trends for the consumers are less
time spent watching TV and more time spent online. Furthermore, the consumers have
a tendency to surf other channels during commercials; therefore, it is hard for
the companies to get the attention that they desire.
Secondly, putting advertisements up on
Traditional Media Channels can be extremely costly. For instance, the average popular
TV programs pull in about $400,000 per 30-seconds spot, and moreover, it can beup to $3.5 millions for programs such as Super Bowl.
However, the main cause of this issue is due
to its one-way conversation feature. The consumers want to be heard by the
companies about their opinions. As discussed above, it is extremely hard for
the companies to create TV commercials that are worth their time and money. Some
TV commercials such as Old Spice and Coca-Cola are well thought and successful.
Some recommendations can be taken from those commercials, and they are listed
below:
- Humors are most used technique to make the commercial memorable
- It should be relatable to consumers
- Repetition can create memorable contents
References:
Olenski, S. 2012. What Makes a TV Commercial Memorable and Effective. Retrieved from
http://www.forbes.com/sites/marketshare/2012/10/19/what-makes-a-tv-commercial-memorable-and-effective/#4803aef81634
Wagner, N. 2016. How Much Does Television Advertising Really Cost? Retrieved from
http://smallbusiness.chron.com/much-television-advertising-really-cost-58718.html
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