Traditional Marketing has been known as one of the most
effective and oldest marketing strategies; however, due to the recent
development of technology, Social Media Marketing has come into place. As we
all know, Facebook has 1.49 billion monthly active users worldwide, and itgenerates 4.5 billion likes daily, which means that it is a perfect platform
for the companies to interact with their customers. Some of the benefits of
Social Media Marketing are listed below:
- It can improve brand loyalty or gain brand recognitions
- Decrease Marketing Cost because Social Media Marketing is a lot cheaper than Traditional Marketing
- It can result in higher conversion rates due to the tendency of Social Media to improve trust and credibility
The one of the great examples of the product that uses
Social Media very effectively is Oreo Cookies. Oreo Cookies have won many
digital marketing awards for their success in social media. As the picture
below shows, Vine video was looped nearly 200,000 times, which means that they
successfully increased brand recognition. However, the companies should know
that successful Social Media campaigns do not directly affect their sales;
therefore, it is important for them to keep building connections with their customers.
References:
DeMers, J. 2014. The Top Ten Benefits of Social Media Marketing. Retrieved from
http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#97045b22a4d2
Zeporia Digital Marketing. 2014. The Top 20 Facebook Statistic. Retrieved from
https://zephoria.com/top-15-valuable-facebook-statistics/
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