There are several examples of the companies, which have
produced successful Super Bowl social media campaigns. While TV commercial is the primary advertisement place for many companies, the successful companies have found the way to capitalize their products on social media as well. Although,
Facebook and YouTube can be a good platform for the advertisement, Twitter
takes the advantage of real-time advertisement by engaging the customers and
increasing the traffic. Real-time marketing is defined as “the creation and
execution of an instantaneous marketing message in response to an occurrence
during a live event.”
For instance, Coca-Cola brought a positive atmosphere to
the social media by using the hashtag, #MakeItHappy as the picture shown below.
In order to improve the social media campaign, the companies should focus on the
following tactics:
-
Increasing brand exposure by focusing on the
products
-
Developing loyal fans by engaging in a personal
manner
-
Enhancing brand image by offering some type of
incentive such as coupons
It is important for the companies to understand that social
media campaigns may not be directly linked to their sales; however, it can
positively influence the brand image and increase the number of customers.
